Brian O'Friel
Chasing Google’s Changes? A Belfast Web Copywriter explains
But these latest Google changes emphasise several aspects that your website copywriter must consider so that your site stays competitive.
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Brian O’Friel
Copywriter | Content Creator
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Brian O'Friel
- 3 min
Yes, Content is still King
From Northern Ireland Content Creator Brian O'Friel Content can easily set your business apart from competitors by giving you a real...
Brian O'Friel
- 2 min
Web Copy & Content writing that Convinces & Converts
By Northern Ireland Website Copywriter Brian O'Friel When the internet was younger, it used to be said that your website is your 'online...
Brian O'Friel
- 2 min
Showcase your industry expertise with a well written White Paper
By Northern Ireland Copywriter and White Paper writer, Brian O'Friel As a copywriter, I'm well used to staring at a blank white page at...
Brian O'Friel
- 4 min
Need to hire a freelance copywriter in Belfast... or beyond? Here's some quick tips.
By Belfast Copywriter Brian O'Friel OK, so you want to hire a freelance copywriter. You know all about the usual procurement processes –...
Brian O'Friel
- 2 min
Key question: what's the difference between Copywriting and Content Creation?
A blog by Belfast Copywriter Brian O'Friel Here’s a conundrum that often puzzles businesses that want to get some writing done. To be...
Brian O'Friel
- 2 min
The long and the short of business copywriting
A blog by Belfast Copywriter Brian O'Friel Now and again, I think of the old quote attributed to Mark Twain: “I apologise for writing...
Brian O'Friel
- 3 min
Developing your brand? Talk to your copywriter.
By Belfast Copywriter Brian O'Friel There’s a phrase I use quite a bit: ‘Everything starts with the words’. Because everything actually...
Brian O'Friel
- 2 min
Everything tastes better with a dollop of fresh Copywriting. Here’s the proof.
Copywriting adds colour and appeal to your products by Belfast Copywriter Brian O'Friel This Covid-19 malarkey is really bringing out...
Brian O'Friel
- 2 min
Everyone has a story to tell
by Belfast Copywriter Brian O'Friel There’s been a very evident trend in marketing and advertising for today’s brands to ostentatiously...
Brian O'Friel
- 3 min
Copywriting: Features vs Benefits
By Belfast Copywriter Brian O'Friel It’s one of the first things you’re told – or taught – when you go into any marketing field: Sell the...
Brian O'Friel
- 6 min
Marketing your Brand via Social Statements. Grand-standing, woke or just too many pitfalls?
By Belfast Copywriter Brian O'Fril The following quick thoughts relate to brands increasingly getting involved in social issues - what...
Brian O'Friel
- 3 min
Covid, Copywriting & Love Birds on the Lawn
Greetings, fellow travellers. It’s been a strange few weeks, hasn’t it?
From a blog by Belfast Copywriter Brian O'Fril
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