There’s a phrase I use a lot - ‘Everything starts with the words’. Because everything actually does start with the words. Even the most...

The following quick thoughts relate to brands increasingly getting involved in social issues - what they say, how they say it, etc. This...

One book that I’ve been re-dipping into over the past week is Richard Shotton’s The Choice Factory – 25 behavioural biases

Greetings, fellow travellers. It’s been a strange few weeks, hasn’t it? From a blog by Belfast Copywriter Brian O'Fril

Sell the Benefits, not the Features. That's what all all good copywriting must do. From a Blog by Brian O'Fril, Copywriter, Dublin Ireland

It was one of the strange anomalies of 50s Ireland, the influx of great Dutch designers.... From a Blog by Brian O'Fril, Copywriter, Dublin

Mark Twain said: Sorry for writing such a long letter, I didn’t have time to write a short one. From Brian O'Fril, Copywriter Ireland

Are copywriting and content writing the same? Well, the quick answer is no, they’re not... From a Blog by Brian O'Fril, Copywriter, Dublin

I sometimes balk at the word ‘storytelling’ in relation to talking about a brand... From a Blog by Brian O'Fril, Copywriter, Dublin, Ireland

Some additional tips on getting the right copywriter for your project. By Brian O'Fril, Copywriter, Dublin Ireland