A Blog by Freelance Belfast Copywriter Brian O'Fril

Need to work on your Brand? Call your Copywriter.

There’s a phrase I use a lot - ‘Everything starts with the words’. Because everything actually does start with the words. Even the most...

Marketing your Brand via Social Statements. Grand-standing, woke or just too many pitfalls?

The following quick thoughts relate to brands increasingly getting involved in social issues - what they say, how they say it, etc. This...

Everything tastes better with a dollop of fresh Copywriting. Here’s the proof.

One book that I’ve been re-dipping into over the past week is Richard Shotton’s The Choice Factory – 25 behavioural biases

Covid, Copywriting & Love Birds on the Lawn

Greetings, fellow travellers. It’s been a strange few weeks, hasn’t it? From a blog by Belfast Copywriter Brian O'Fril

Copywriting: Benefits vs Features

Sell the Benefits, not the Features. That's what all all good copywriting must do. From a Blog by Brian O'Fril, Copywriter, Dublin Ireland

Irish Design - the Dutch invasion

It was one of the strange anomalies of 50s Ireland, the influx of great Dutch designers.... From a Blog by Brian O'Fril, Copywriter, Dublin

Business copywriting – the long and the short of it

Mark Twain said: Sorry for writing such a long letter, I didn’t have time to write a short one. From Brian O'Fril, Copywriter Ireland

Copywriting vs Content Writing. What's the difference?

Are copywriting and content writing the same? Well, the quick answer is no, they’re not... From a Blog by Brian O'Fril, Copywriter, Dublin

Storytelling - at the heart of brand copywriting

I sometimes balk at the word ‘storytelling’ in relation to talking about a brand... From a Blog by Brian O'Fril, Copywriter, Dublin, Ireland

Hiring a freelance copywriter in Belfast, Beirut or Botswana? Here's some tips.

Some additional tips on getting the right copywriter for your project. By Brian O'Fril, Copywriter, Dublin Ireland