Brian O'FrilNov 28, 20213 minNeed to work on your Brand? Call your Copywriter.There’s a phrase I use a lot - ‘Everything starts with the words’. Because everything actually does start with the words. Even the most...
Brian O'FrilJun 17, 20205 minMarketing your Brand via Social Statements. Grand-standing, woke or just too many pitfalls? The following quick thoughts relate to brands increasingly getting involved in social issues - what they say, how they say it, etc. This...
Brian O'FrilJun 2, 20202 minEverything tastes better with a dollop of fresh Copywriting. Here’s the proof.One book that I’ve been re-dipping into over the past week is Richard Shotton’s The Choice Factory – 25 behavioural biases
Brian O'FrilApr 20, 20203 minCovid, Copywriting & Love Birds on the LawnGreetings, fellow travellers. It’s been a strange few weeks, hasn’t it? From a blog by Belfast Copywriter Brian O'Fril
Brian O'FrilFeb 18, 20193 minCopywriting: Benefits vs FeaturesSell the Benefits, not the Features. That's what all all good copywriting must do. From a Blog by Brian O'Fril, Copywriter, Dublin Ireland
Brian O'FrilFeb 18, 20192 minIrish Design - the Dutch invasionIt was one of the strange anomalies of 50s Ireland, the influx of great Dutch designers.... From a Blog by Brian O'Fril, Copywriter, Dublin
Brian O'FrilFeb 18, 20192 minBusiness copywriting – the long and the short of itMark Twain said: Sorry for writing such a long letter, I didn’t have time to write a short one. From Brian O'Fril, Copywriter Ireland
Brian O'FrilFeb 18, 20192 minCopywriting vs Content Writing. What's the difference?Are copywriting and content writing the same? Well, the quick answer is no, they’re not... From a Blog by Brian O'Fril, Copywriter, Dublin
Brian O'FrilFeb 18, 20192 minStorytelling - at the heart of brand copywritingI sometimes balk at the word ‘storytelling’ in relation to talking about a brand... From a Blog by Brian O'Fril, Copywriter, Dublin, Ireland
Brian O'FrilFeb 13, 20194 minHiring a freelance copywriter in Belfast, Beirut or Botswana? Here's some tips.Some additional tips on getting the right copywriter for your project. By Brian O'Fril, Copywriter, Dublin Ireland