A Blog by Freelance Belfast Copywriter Brian O'Fril

Brian O'Fril

Need to work on your Brand? Call your Copywriter.

There’s a phrase I use a lot - ‘Everything starts with the words’. Because everything actually does start with the words. Even the most...

Brian O'Fril

Marketing your Brand via Social Statements. Grand-standing, woke or just too many pitfalls?

The following quick thoughts relate to brands increasingly getting involved in social issues - what they say, how they say it, etc. This...

Brian O'Fril

Everything tastes better with a dollop of fresh Copywriting. Here’s the proof.

One book that I’ve been re-dipping into over the past week is Richard Shotton’s The Choice Factory – 25 behavioural biases

Brian O'Fril

Covid, Copywriting & Love Birds on the Lawn

Greetings, fellow travellers. It’s been a strange few weeks, hasn’t it? From a blog by Belfast Copywriter Brian O'Fril

Brian O'Fril

Copywriting: Benefits vs Features

Sell the Benefits, not the Features. That's what all all good copywriting must do. From a Blog by Brian O'Fril, Copywriter, Dublin Ireland

Brian O'Fril

Irish Design - the Dutch invasion

It was one of the strange anomalies of 50s Ireland, the influx of great Dutch designers.... From a Blog by Brian O'Fril, Copywriter, Dublin

Brian O'Fril

Storytelling - at the heart of brand copywriting

I sometimes balk at the word ‘storytelling’ in relation to talking about a brand... From a Blog by Brian O'Fril, Copywriter, Dublin, Ireland