Brian O’Friel
Copywriter | Content Creator
Writing Services from Northern Ireland Copywriter Brian O'Friel
Proven & Trusted Copywriting for Northern Ireland business.
Services include:
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Content Creation
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Website Copywriting
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SEO Copywriting
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Corporate Brochures
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Annual Reports
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Editorial/Advertorial
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Proofreading
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Copy Editing
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Content Strategy
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Press Releases
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Sales Materials
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Creative Copywriting
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White Papers
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Copywriting for Design/Brand
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Company Newsletters/Ezines
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And more
Writing simple yet compelling copy for the web is an art in itself. It’s important to get the correct balance between the copy that will sell to ‘humans’ and also the SEO copywriting that will satisfy the ‘bots’ for effective search results. And with recent changes across Google, it's more important than ever to make your web copy flow naturally while continuing to sell well. My copywriting service for Northern Ireland businesses has helped many local companies achieve much better sales while also increasing their authority in their sectors. Read More
Website Copywriting
Corporate Brochures & Annual Reports
These items have changed dramatically recently - both in terms of copywriting and design. Corporate Brochures and Annual Reports now need to have a little more 'pizzazz' and impact, with well-crafted copy that engages and projects a professional image for your business. Down through the years, I've worked alongside many companies across Northern Ireland to produce eye-catching brochures that 'sell and tell' in a unique manner.
With several years' background as a Journalist and Features Writer, crafting good PR messages comes naturally. Not only will I write the Press Releases, Advertorials and Feature articles, but I'll also help you with the ‘fresh visual angle’ that will enable you to stand out in a busy PR environment. If your business needs to make a splash in media circles, drop me a line.
Press Release Copywriting, Editorial, Advertorials, Company Newsletters
Creative Copywriter: Advertising - Radio, TV, Print
The basic premise behind strong, effective advertising is great Creativity. I pride myself on producing ads that stand out as you flick through a magazine or newspaper; billboards that instantly grab you as you drive along; or radio commercials that engage and sell. Whatever the media, I will deliver persuasive copywriting that will help your brand get noticed more.
Social Media Copywriting
Your business may have enthusiastically embraced Social Media and Content Marketing. But most Northern Ireland business owners are in fact too busy running their company to keep things up to date - so their social media becomes neglected. A good copy and content writer will take that burden away from you.
Branding & Design Copywriting
Whatever your 'brand', whatever the look and feel of your business, it sometimes takes a good copywriter to re-invigorate it with the right words and 'tone of voice'. Having worked closely with numerous Northern Ireland Designers over the years, I have all the experience to shape or freshen your brand with perfect copywriting.
White Papers & Policy Reports
Progressive businesses are increasingly turning to producing White Papers to establish and maintain their reputation for excellence and innovation. Writing White Papers is a skilled job for an experienced copywriter and demands close liaison with the innovators within the company. I produce polished White Papers that are clear, compelling and will enhance the thought leadership of your company.
Proofreading & Copy Editing
Companies who produce their own large documents will need an experienced Proofreader and Copy Editor to ensure they are published with no embarrassing errors. Wherever you are in Ireland, I can help you maintain accuracy and a consistent style.
Sales Letters & Direct Mail Letters
Sometimes, nothing beats simplicity. Take a well-written Direct Mail Letter – it’s where a seasoned copywriter who understands the market can make the perfect pitch and build an overwhelming case for your product.
Writing & Directing Online Videos
Online videos are now an essential marketing tool for progressive businesses. With scores of videos under my belt for Northern Ireland businesses - both standard corporate videos and also 'explainer' videos - your project will be in experienced hands. I'll write the script for you, look after the production, and deliver a polished web video to help you really stand out from your competitors.