Copywriting Services from
Northern Ireland Copywriter Brian O'Friel
Proven & Trusted Freelance Copywriting... across all business sectors.
Services include:
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Content Creation
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Website Copywriting
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SaaS Copywriting
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Corporate Brochures
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Annual Reports
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Editorial/Advertorial
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Proofreading
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Copy Editing
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Content Strategy
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Press Releases
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Sales Materials
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Creative Copywriting
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White Papers
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Copywriting for Design/Brand
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Company Newsletters/Ezines
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And more
Digital Marketing
I create compelling digital ads and marketing campaigns that drive results. From brainstorming concepts to crafting persuasive copy, every word is chosen strategically to resonate with your target audience while staying true to your brand’s voice. The goal is simple: to turn ideas into high-performing ads that generate clicks, leads, and sales for your business.
Website Copywriting
Writing simple yet compelling copy for the web is an art in itself. It’s important to get the correct balance between the copy that will sell to ‘humans’ and also the SEO copywriting that will satisfy the ‘bots’ for effective search results. And with recent changes across Google, it's more important than ever to make your web copy flow naturally while continuing to sell well.
Corporate Brochures & Annual Reports
These items have changed dramatically recently - both in terms of copywriting and design. Corporate Brochures and Annual Reports now need to have a little more 'pizzazz' and impact, with well-crafted copy that engages and projects a professional image for your business.
With several years' background as a Journalist and Features Writer, crafting good PR messages comes naturally. Not only will I write the Press Releases, Advertorials and Feature articles, but I'll also help you with the ‘fresh visual angle’ that will enable you to stand out in a busy Northern Ireland PR environment. If your business needs to make a splash in media circles, drop me a line.
Press Release Copywriting, Editorial, Advertorials, Company Newsletters
Creative Copywriter: Advertising - Radio, TV, Print
The basic premise behind strong, effective advertising is great Creativity. I pride myself on producing ads that stand out as you flick through a magazine or newspaper; billboards that instantly grab you as you drive along; or radio commercials that engage and sell. Whatever the media, I will deliver persuasive copywriting that will help your brand get noticed more.
Social Media Copywriting
Your business may have enthusiastically embraced Social Media and Content Marketing. But most business owners are in fact too busy running their company to keep things up to date - so their social media becomes neglected. A good copy and content writer will take that burden away from you.
Branding & Design Copywriting
Whatever your 'brand', whatever the look and feel of your business, it sometimes takes a good copywriter to re-invigorate it with the right words and 'tone of voice'. Having worked closely with numerous Designers over the years, I have all the experience to shape or freshen your brand with perfect copywriting.
White Papers & Policy Reports
As an experienced Northern Ireland copywriter, I can see that progressive businesses are increasingly turning to producing White Papers to establish and maintain their reputation for excellence and innovation. Writing White Papers is a skilled job for an experienced copywriter and demands close liaison with the innovators within the company. I produce polished White Papers that are clear, compelling and will enhance the thought leadership of your company.
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Proofreading & Copy Editing
Companies who produce their own large documents will need an experienced Proofreader and Copy Editor to ensure they are published with no embarrassing errors. Wherever you are in the UK, I can help you maintain accuracy and a consistent style.
Sales Letters & Direct Mail Letters
Sometimes, nothing beats simplicity. Take a well-written Direct Mail Letter – it’s where a seasoned copywriter who understands the market can make the perfect pitch and build an overwhelming case for your product.
