But these latest Google changes emphasise several aspects that your website copywriter must consider so that your site stays competitive.

From UK Content Creator Brian O'Friel Content can easily set your business apart from competitors by giving you a real marketing edge....

By UK Website Copywriter Brian O'Friel When the internet was younger, it used to be said that your website is your 'online shop window' ....

By UK Copywriter and White Paper writer, Brian O'Friel As a copywriter, I'm well used to staring at a blank white page at the start of...

By UK Copywriter Brian O'Friel OK, so you want to hire a freelance copywriter. You know all about the usual procurement processes – like...

A blog by UK Copywriter Brian O'Friel Here’s a conundrum that often puzzles businesses that want to get some writing done. To be honest,...

A blog by UK Copywriter Brian O'Friel Now and again, I think of the old quote often attributed to Mark Twain: “I apologise for writing...

By UK Copywriter Brian O'Friel There’s a phrase I use quite a bit: ‘Everything starts with the words’ . Because everything actually does...

Copywriting adds colour and appeal to your products by Belfast Copywriter Brian O'Friel This Covid-19 malarkey is really bringing out...

by UK Copywriter Brian O'Friel There’s been a very evident trend in marketing and advertising for today’s brands to ostentatiously...

By UKCopywriter Brian O'Friel It’s one of the first things you’re told – or taught – when you go into any marketing field: Sell the...

By UK Copywriter Brian O'Fril The following quick thoughts relate to brands increasingly getting involved in social issues - what they...

Greetings, fellow travellers. It’s been a strange few weeks, hasn’t it? From a blog by Belfast Copywriter Brian O'Fril